Exploring term Fall 2023 Change

    ENT410

    Venture Marketing Expertise (Promise Skills)

    As part of the integrated Entrepreneurship Core, this course material is designed to help students develop the conceptual tools and techniques needed for market scanning, opportunity recognition, product development, market acceptance and the establishment and maintenance of venture stakeholder relationships. This element of the Entrepreneurship area of specialization helps students develop skills in identifying and building the market relationships upon which successful entrepreneurship is based.

    Lecture: 3h

    Lab: 0h

    Tutorial: 0h

    Credits: 1.5